Hosting an event isn’t easy. There are just so many things that need to be done and chances are you might end up overlooking one of the most important parts of it – building a powerful brand for your business. Branding your event includes showing your attendees what your business is all about while achieving primary goals of your gathering. No matter if you want to attract new customers, build strong B2B relationships or launch a new product, branding your event is a must. With that in mind, here are five tips that will help you do that.
Use your logo
Even though there’s much more to your brand, your logo is still an important part of it and it’s essential to include it in your event. The best way to do it is to use your logo as a part of the interior decor. Depending on the type of event you’re hosting, there are just so many ways you can include it into the design. For instance, you can create a statement wall with a large logo of your company and ensure it’s the first thing your attendees see when they enter the venue. You can also incorporate your logo into the things which will be used such as napkins, tablecloths and glasses.
Come up with a theme
While you probably already have specific goals for your next event in mind, you can also come up with a secondary theme that’ll help you create a strong brand message. No matter what you make your event about, the secondary theme provides you with even more opportunity to promote your brand. However, the best thing about it is that it’ll help your event stand out from all the others and give your guests something to talk about. The more effort you put into incorporating the theme into your event, the more effect it’ll have on your branding efforts.
Use the web
We live in the age of internet and people rely on the web to learn everything they want to know. This includes the time and place of local events and it’s up to you to ensure there’s enough info about your event online. The good news is, with email and social media, spreading the word about your party will be easy. No matter which platforms you decide to use, it’s a guaranteed way to generate buzz about the occasion. If you decide to use an event management platform that guides you through event ticketing to create membership systems, you can even choose a special design for your event page.
Turn to influencers
Influencers are the next big thing in the world of marketing and they can play a huge role in building your brand. Find the relevant influencers on social media and see if they’d be interested in attending your gathering. Their followers trust their opinion and having influencers on your side can make things a lot easier. For instance, you can have them wear promotional t-shirts and hand out promotional products to the followers showing up at your event. On top of this, they can share photos from your event on their social media pages. Also, as long as there’s your company’s logo on the photos, it’ll do wonders for your brand.
No matter what kind of work your company does, you’ll probably host events on a regular basis. While there’s no reason to make every event the same, it’s still critical to keep everything consistent. For instance, if you’ve previously invited customers to your events using email, make sure you do the same for your next event. Fail to do this and all the customers who previously found out about your business through email won’t show up. Inconsistency is one of the biggest brand killers out there and it applies to events as well.
Your brand represents your businesses and making it an important part of your next event is something you simply have to do. It doesn’t only help your business grow but it also makes your future events more recognizable, which is always a big plus. Follow the five tips covered in this post and your next event will be a success.